Home >> Computers >> Internet >> Web Design and Development >> Promotion >> Ethics and Standards Search Engines: Economics & Ethics Talks about the difficulties in getting listed in a search engine and search engine ethics implications. Search Engine Optimization Standards Discussion Examines the issues surrounding SEO standards of conduct. Desperately Seeking Search Engine Marketing Standards Reviews efforts to create standards for SEO industry and search engine marketing professionals. CommercialAlert Complaint to the FTC Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002. The Curse of Cloaking Describes the action of cloaking and explains why you should not do it. LawMeme - Google wins in SearchKing lawsuit James Grimmelmann looks at the SearchKing vs. Google case. Includes links to earlier coverage and other related resources. Advertising and Marketing on the Internet: Rules of the Road FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium Email Marketing Ethics and Spam Reporting Guide to avoiding being spammed and sending e-mail without spamming. Full Code of Ethics - American Marketing Association The AMA's code of ethics for marketing on the Internet. Search Engine Disclosure Ratings: May 2003 Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
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